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The City of Paramount in California kickstarted the holiday season at the end of November with the 25th installment of its annual Tree Lighting Celebration. Lit by a variety of ADJ luminaires, the free event was attended by thousands of locals and featured live musical and dance performances. The evening culminated when Santa Claus arrived on the scene surrounded by a flurry of synthetic snowflakes created by six of ADJ’s powerful Entour Snow machines. He then joined city officials on stage to throw a large lever shaped like a candy cane which turned on the downtown Christmas lights.

In the competitive world of car sales, grabbing the attention of prospective customers is vital. That’s why a pioneering California dealership has recently installed an all-ADJ lighting system to transform its showroom at night...

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